The Future of Web Design is Hidden in the History of Architecture

Far far away, behind the word mountains, far from the countries Vokalia and Consonantia, there live the blind texts.

Instagram Just Added A Verification Request Form And New Security Features. Here’s How To Apply

Instagram has announced that users will be able to request verification, enable 2FA, and use a new “About This Account” feature.

In an official Instagram blog post titled “New Tools to Keep Instagram Safe,” on Aug. 28, by Instagram Co-Founder & CTO Mike Krieger, the company announced that it was introducing several new features to increase security, authenticity, and transparency on the popular social media app.

About This Account

The first feature, called “About This Account,” will allow users to determine the authenticity of a given account via the app by learning important account details.

Per Krieger, this feature was developed in light of community interest in ascertaining deeper context of accounts to evaluate them:

Our community has told us that it’s important to them to have a deeper understanding of accounts that reach many people on Instagram, particularly when those accounts are sharing information related to current events, political or social causes, for example.

“About This Account” will be available through the menu button, and show users information such as its join date, a history of the account’s username changes over the preceding year, the country where it is based, ads the account is running, and accounts that share followers.

Control Who Sees Your Ads With The New Changes To The Google Adverts Platform

Following on the heels of the big changes to the Google Adverts platform comes another big change to how adverts are going to work going forward. Rolling out in late August, advertisers will be given a third headline to their adverts, and the text limit for descriptions is going to improve from 80 characters to 90. Not only that, adverts will be able to have two descriptions instead of just one.

Google themselves have suggested using the extra headline and description for specific information that you wouldn’t have had the space to add beforehand. For example, if you’re a retailer, you would use the two headlines to show off your name and key information. You could now add special offers or shipping information to the third headline to give more important details to your audience right up front.

These changes have been taken from the Google feature of Responsive Search Ads, which have been in beta since May 2018. Responsive Search Adverts are a tool to create a single ad with multiple headlines and descriptions, with Google testing combinations of them to create the advert that is most likely to lead to a conversion or whatever the advertisers stated goal is.

These changes are keeping in line with Google’s goal of increasing the level of machine learning that takes place in Google Adverts. Features such as Dynamic Search Ads, Automated Rules and Automated Ad Rotations have all been added in the last few years to increase advertisers use of Google’s own automatic features, and since the new layout has been introduced, automatic features have been shown to be more successful and useful for Google users.

This is going to be a big improvement for advertisers looking to make sure they can get all their information across to their users. The headlines are the most important part of a Google advert, as they stand out the most and are how most people browsing the search rankings are going to judge whether they should click on an ad at all. A third headline is going to be very eye catching, especially early on when the change is a new thing.

At Global Signature, we’re always keeping an eye on the newest features and updates, and are always looking for ways to stand out from the crowd. We make sure that any campaign we run takes full advantage of any tools and features that Google Adverts grants us to get the best results possible for our clients.

The Big Changes To Google AdWords: How Could This Affect Your Business?

Since March 28th, 2016, Google AdWords had been testing a new layout of their famous Google AdWords platform. This new layout is a big change in design, but in overall functionality, your AdWords account wouldn’t be too drastically affected. Whether you used the new or old layout, you were allowed to swap between the two. That is, until last month. In July, Google pulled the plug on the old AdWords layout, and now lots of PPC advertising users who were happily using the previous design are left scratching their heads at the new fancy platform with no way to go back to the good old days.

First things first, if you usually use AdWords via your mobile, this change is going to be very good for you. Back in October 2016, mobile searches overtook desktop searches, and this new design is made to be more mobile friendly, including faster loading times and a better design to fit a smaller screen. Beyond that, the new design has streamlined the AdWords reporting process, allowing you to make multiple filtered reports with greater ease. You can now make Bid Adjustments on call extensions and adverts, perfect for companies where your main business comes from telephone calls.

One fancy new feature of note is the Promotion Extensions. Originally, these were only available within the Google Merchant Centre, but have now been moved into AdWords’ advertising neck of the woods. You can set the length and details of unique offers and promotions to run via AdWords, perfect for holiday deals and sales. Not only that, but Search Advert users have the ability to target users based on their household income, a feature that was originally only available in certain countries.

However, the new AdWords layout has also resulted in some features being removed or altered. The Display Planner is gone, and the Dimensions tab has been changed to become Predefined Reports. Overall however, the majority of changes haven’t removed features but changed their name and location. Everything that was important to you before is likely still in Google AdWords under a new name.

The new Overview tab is the most important factor of the new AdWords layout. Similar to Google Analytics, this tab gives you a great rundown of the most important features of your campaign for the set time period, including device split, user locations, times user visited the website, best performing adverts and keywords and more. Getting used to using this feature can save you a lot of time in measuring and reporting on your accounts. Not to mention that reporting itself is made easier to use by the newly added Reports tab. Setting up weekly or monthly reports, breaking down results, or even setting up an entire reporting dashboard is easier than it used to be now.

Of course, a big change like this is going to take some getting used to. There are plenty of advertisers who took one look at the crisp design and shuddered, retreating back to the older, more comfortable version. But the ability to do that is gone now, and advertisers have to jump in the deep end and get used to this new version of AdWords. More likely than not, you’ll find yourself acclimatising faster than you think, and before too long you’ll be more than comfortable with the changes and improvements. Don’t get scared off by the new design. There’s a lot you can do with your Google AdWords account with this fancy new layout, and once you’re settled in, you’ll be right back to business as usual, with a huge variety of features that’ll help you perform even better than before.

If you need any help with your AdWords account! Get in touch with us.

T: +233 244 736 924

E: business@globalsignatureghana.com

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