Content has always been king. It’s what your audience seeks and what they’re captivated by. With the advent of the social web, connected devices, and the blurring of the lines between entertainment mediums; it’s more important than ever for brands to have compelling storytelling.
Using a strategical approach of marketing we focus on creating valuable and relevant online content such as social media posts, videos, blogs. The use of this content is not to directly promote a brand but to build an interest in the audience which attracts them towards the products and service offerings by the brand which is done using the right distribution channels eventually resulting in generating profit for the brand.
Social listening is the process of tracking conversations around specific phrases, words or brands, and then leveraging them to discover opportunities or create content for those audiences. It's more than watching mentions and comments pour in via your social profiles, mobile apps or blogs